My father set sail on his first cargo ship in the ‘80s. Back then freight was run by phone and fax. Forty years later, most ops teams still look the same.
Logistics powers the global economy but somehow missed every wave of software that transformed everything around it. While developers hit tab to ship code, freight teams are still chasing carriers across email, WhatsApp, retyping data into four different systems, and filing customs forms by hand. I've spent a decade on the inside, from GPS in trucks to ML to read PDFs and fill out customs forms. But nothing opened the door like LLMs.
LLMs can finally do what ops teams do: hold a conversation with a carrier at 2am, parse a garbled status update, and push the result into the right system in one move. That's what Guided builds: AI agents that coordinate freight across voice, messaging and the backend systems ops teams actually use.
We're backed by Sequoia, moving fast, and hiring people who want to fix one of the world's oldest industries from the inside.
If that's you, email me: [email protected]